fariba vahidzadegan; Ali Zangiabadi
Abstract
Abstract Introduction In the face of the increasing competitiveness of the tourism industry, destination tourism brand emerges as an important asset determining tourism destination identity. Attention to the urban landscape and planning is one of the most important factors that can greatly impact the ...
Read More
Abstract Introduction In the face of the increasing competitiveness of the tourism industry, destination tourism brand emerges as an important asset determining tourism destination identity. Attention to the urban landscape and planning is one of the most important factors that can greatly impact the urban brand. Urban landscape initially attracted the attention of the tourists. In a competitive environment, cities try to gain more market share, outstanding talent, and global attention. The main resources and attractions that are the key motivators for traveling and visiting a destination are divided into eight categories: 1- Environmental attractions (natural and human-made landscapes) 2- Culture and history 3- souvenirs and handicrafts 4-customs 5-celebrities 6-food 7- festivities and events 8-Tourism infrastructures. Apart from their role in shaping the form of the city, good and prominent urban landscapes serve as a tool for governments to increase their ability to attract tourists and global investments. Cities with a favorable visual environment can enhance their mental image and strengthen civic pride by expanding the audience's aesthetic experience. In such a competitive environment, paying attention to the urban brand is more important than ever. Urban and tourism managers have realized that to promote tourism, they must pay attention to various aspects of urban branding. The urban landscape is one of the factors that greatly impact the urban brand and its development and progress. This study investigates the role of the Isfahan urban landscape in the tourism brand of this city. This study investigates the role of Isfahan urban landscape in the tourism brand of the city. The main purpose of this study was to Explain the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists and prioritize the factors affecting the Isfahan tourism brand equity. Data and Method With a rich historical, cultural, artistic, natural background, Isfahan city is one of Iran's most important tourist destinations. The present study is applied research in terms of purpose and descriptive-analytic and survey concerning the method. The statistical population of the survey includes all foreign tourists who visited the city of Isfahan in 2019. The study sample based on Cochran's formula is 383 foreign tourists. In this research, by using the brand equity model, we validate the Isfahan tourism brand by emphasizing the city perspective from the view of foreign tourists. The data collection method is a questionnaire, and that of data analysis is by using Amos 23 software; In order to evaluate the reliability of the questionnaire, Gronbach's alpha was used, which is 0.89 for this questionnaire and indicates the acceptable reliability of the questionnaire. The method of factor analysis is confirmatory. Results Brand image is the closest step to brand formation. A brand image is a perception of the brand reflected in the customer's mind by brand associates. A brand image does not have to be an objective image. The study results indicate that Isfahan's brand image has the most role in Isfahan's tourism brand equity. Also, historical attractions, cultural attractions, and handicrafts sequentially show the Isfahan branding image from the perspective of foreign tourists. Conclusions The image of Isfahan tourist destination in foreign tourists' view is an image of a historical tourist destination. Historical landscape, natural landscape, and handicrafts in the case of Isfahan are considered competitive advantages; Especially the first one is a distinctive and unique feature of Isfahan compared to competing destinations. Improving and increasing the quality of the landscape affects the urban brand directly and has high power in attracting tourists and different investors. The urban landscape is one factor that greatly influences the urban brand and its development and progress.
Majid Goodarzi; Masoud Taghvaei; Ali Zangiabadi
Volume 8, Issue 23 , November 2013, , Pages 1-25
Abstract
Annually, many of tourists travel to other countries in order to cure themselves and enjoy the tourist attractions of the country simultaneously. Currently, this type of tourism is very common and has turned into as asset in the pursuit of sustainable development and economic fertility in most countries. ...
Read More
Annually, many of tourists travel to other countries in order to cure themselves and enjoy the tourist attractions of the country simultaneously. Currently, this type of tourism is very common and has turned into as asset in the pursuit of sustainable development and economic fertility in most countries. Regarding the fact that tourism is a low-cost industry with a relatively good profit, many developing countries have taken advantage of it and planned for its development. In line with what said, the present study aims at investigating and evaluating the impacting factors on the medical tourism development in Shiraz megalopolis. The dominant approach of the study is developmental with a descriptive, analytical methodology based on survey. For analyzing the data and testing the hypotheses, multivariate regression and path analysis were used. The statistical analysis was done by SPSS 19.0 and the map was drawn by Arc GIS. Findings depicted that while all the quality, culture, facilities, possibilities and ICT factors had a direct and positive relationship with the development of medical tourism, price bore a negative and reverse effect on it. In other words, the more prices increased, the less medical tourism developed and vice versa. Path analysis of the above mentioned also showed that all the factors namely, price, quality, culture, facilities, possibilities and ICT, in a direct and indirect way influenced the development of medical tourism in Shiraz.
ali zangi abadi; farah naaz abolhasani
Volume 3, Issue 9 , August 2005, , Pages 25-43
Abstract
Tourists choose a destination which is safe and secure and unknown to them or has a lot of attractions, hence the importance of providing suitable services and facilities. Developing welfare services, infrastructures and cheap accommodations result in the growth of tourism industry and an increase in ...
Read More
Tourists choose a destination which is safe and secure and unknown to them or has a lot of attractions, hence the importance of providing suitable services and facilities. Developing welfare services, infrastructures and cheap accommodations result in the growth of tourism industry and an increase in tourists' arrivals. Recognizing the strengths and
